Our team was commissioned to design a solution within a problem space of our choosing. For future brand integration, we were to select a potential company that would align with our mission. Delving into the space of gift giving, our UX team set out to find how we might facilitate meaningful connections by expanding the definition of gifts beyond product based items. At the conclusion, we pitched our proposal to internal stakeholders. A one stop shop that enables you to gift unique local items, experiences and services. Discover and plan for everyone in your circle with personal information and reminders.
Researching gift giving and receiving.... change description
I can never find the perfect meaningful gift in time
-To give thoughtful, unique local handcrafted items
-Spend quality time and gift experiences she can join
-Give acts of service/gifts not just on special occasions
-Businesses or platforms where she can find affordable local items
-Needs reminders for her inner circle of gift giving
-To include personalized handwritten notes/artwork with her gifts
-Cannot afford the handmade gifts she wants to buy
-Feels awkward telling people what she wants for a gift
-Finding a gift that is useful and of value to her friends and family
Software Engineer
33 years old
New York City, NY
Join Victoria on her journey. Her old classmate, Maya, is moving to New York City. She decides to find her a gift to welcome her to the city.
Join Victoria on her journey. Her old classmate, Maya, is moving to New York City. She decides to find her a gift to welcome her to the city.
Join Victoria on her journey. Her old classmate, Maya, is moving to New York City. She decides to find her a gift to welcome her to the city.
Join Victoria on her journey. Her old classmate, Maya, is moving to New York City. She decides to find her a gift to welcome her to the city.
Join Victoria on her journey. Her old classmate, Maya, is moving to New York City. She decides to find her a gift to welcome her to the city.
Our user research led the team to key takeaways. These formed the purpose and reasoning behind the features we would design into our product.
A four quadrant system that prioritizes features for project management and development strategy. Creating the grid are two axes ranging from features that are low to high effort and either essential or nice to have.
Putting pen to paper we generated, combined and edited in rounds. Timed sketch and feedback sessions allowed our team of designers to quickly output low fidelity drawings.
User testing is the basis of Agile product development. Designers successively build and iterate a better product in sprints with real user feedback.
Our user research led the team to key takeaways. These formed the purpose and reasoning behind the features we would design into our product.
Our team was sure to establish product principles we wanted to uphold during development. Similarly we researched other brands in order to form partnerships that potentially aligned with our business goals.
User testing is the basis of Agile product development. Designers successively build and iterate a better product in sprints with real user feedback.
The Google HEART framework is used to help focus on specific aspects of user experience we want to monitor. By identifying concrete goals and user experience metrics our potential partners and investors have a way to gauge performance as time progresses.
A four quadrant system that prioritizes features for project management and development strategy. Creating the grid are two axes ranging from features that are low to high effort and either essential or nice to have.
Flow charts illustrate the progression of a task and the multiple paths a user travels through. A yes or a no branches off towards the next step in these graphic diagrams.
User testing is the basis of Agile product development. Designers successively build and iterate a better product in sprints with real user feedback.
A site map presents the hierarchical organization of information on a platform. The information architecture allowed us to segment the redesign and attack it in stages.
Our research led the team to key takeaways. These formed the purpose and reasoning behind the features we would design into our product.
User workflow charts detail the progression of each type of user. Associated MVP feature sets illustrate the flow of service through the product’s channels.
User testing is the basis of Agile product development. Designers successively build and iterate a better product in sprints with real user feedback.
Being an MVP, our team tailored the workflow and product functionality to suit the needs of our first kick-off client.
High-Fidelity Web Application
High-Fidelity Windows Desktop
High-Fidelity Mobile
High-Fidelity Desktop
High-Fidelity Desktop
High-Fidelity Desktop
High-Fidelity Mobile
Taking a look at our last usability test a more appropriate "fitness" icon would be in order. To ease screen transitions, the total body section needs an icon that cannot be confused as a profile account.
We look forward to providing further ways to motivate users in the fitness area. With more development time we would help users find common workouts appropriate to their circle's varying health goals and conditions.
Once launched, performance metrics will provide the information we need to go into developing the next iteration of the site.
Incorporate shipping company API's so users of the site can more easily track their orders.
Continue conducting usability tests. This would include desktop v2, the mobile version and Food for Thought section. Include questions to test for post-processing.
Implement features and changes right away through CMS platform. Implement redesign without CMS limitations going into further high-fidelity versions.
Continue surveying active user base habits. Provide more incentives by partnering with art and eatery brands to increase engagement and bring in new users. Consider cross-platform integration for previewing itineraries and post-processing.
Make sure audio capture hardware is of optimal quality and at appropriate distance and positioning. Patient and physician’s voice must be recorded in entirety for scribe to begin service.
Continue market research to ensure Virtual Scribe Services is competitive in its offerings against other rival products. Synthesize research to develop features in upcoming third agile sprint.
