The seed of good design is generative user research. Here we identify the problem space and clarify the initial problem statement to make sure we are designing the right product.
We are all reinventing the wheel. To make sure our solution has a competitive edge and niche focus we explore other brands and strategize the best feature set to move forward.
User experience (UX) and user interface (UI) design finally meet. Together we synthesize our research and collaborate an interface for our digital product. Wireframing begins.
Moving along the double diamond methodology we design products right. Creating a powerful feedback loop through user testing, we develop a quality product by iterating in sprints through real actionable data.
